Ten years after dropping his single “Fallen Soliders”, Demarco is finally dropping his debut album.
Melody, the 16-track album, will be released tomorrow, Friday, October 22.
The album was named after Demarco’s one-year-old daughter but is also indicative of the melodious nature of the project, he told Loop News from Atlanta.
“I want listeners to take away the range of Demarco, the range I could go to and the different types of fusion and all the melodies, the big choruses, stadium music,” he said.
The album features new songs and collabs with many of Demarco’s friends in the business. Konshens, Stephen Marley, Ky-mani Marley, Shaggy, Sean Paul, Bounty Killer, Beenie Man, Chronic Law, Spice and Sarkodie from Ghana are all on the album.
Fans have already sampled some of the songs and videos from the album among them “Ryda” which debuted September 10, and now has more than 1.7 million views, “Dance My Stress Away” featuring Stephen Marley, a feel-good track produced by Demarco with acoustic guitar-driven vibes and “Mover”, produced by beatmaker Will K. with Demarco and Konshens bringing spicy, bilingual pickup lines and dancefloor callouts over a flute-driven fusion of dancehall and urbano.
Demarco on set of one of his videos
As he prepares to release the album simultaneously with the premiere of a 10-minute long music video with Shaggy for “Do It Again” from the album, Demarco said he is happy to finally get this project off the ground.
“I feel wonderful, it is overwhelming, I have been waiting on this for a long time and it is finally happening, God is great,” he said.
Though the artiste, birth name Collin Demar Edwards, has spent the last decade making a name as his songwriter, producer and singer, he said finding a home with his new record label was key to making his debut album a reality.
“I just been releasing singles and certain situations I was in with record labels prevented me from doing what I wanted,” he said.
“I partnered with Ineffable Records and I think they are the perfect people to put out this body of work. They get the music and they understand where I wanted to go with it and how to market the music, it’s been a great time putting out singles and videos and getting the right promotion and people getting to hear and see the true me,” he said, noting that previous label didn’t know how to market him and get him on the right websites and radio stations.
Ineffable Records has worked with the likes of Konshens, Gyptian, Collie Budz and Kes the Band.
Anyone who follows Demarco knows he is a one-man shop, writing and producing his own songs.
When it comes to Melody, Demarco applied his numerous talents to the project, writing all the songs and handling production on all but four tracks. He also directed all the videos for the tracks that have been released so far.
The artiste, who has written for the likes of Rihanna and Bounty Killer, said writing for himself wasn’t difficult since he challenges himself to do better every time he puts pen to paper.
“It is very easy to write for myself now, as long as I like the beat and the melodies catch me and I find a good melody to sing, it is easy. I have taken melodies from a couple of people but I tend to do my own melodies, I record for myself and make my own beat,” he said.
Although he didn’t grow up in a particularly musical home, Demarco seemed to have inherited his grandfather’s love for music.
He said his grandfather was a musician who had a pushcart with instruments such as drums and harmonica which he called the one-man band.
“I just always loved music and I started selecting, I didn’t want to be an artiste, I wanted to be behind the scenes, and produce and write. I left selecting and I started writing on the beats and some of the first people I wrote for was Bounty Killer, my idol in music,” he recalled.
Demarco found early success in his singing career with the singles “Fallen Soldiers’ and “I Love My Life” and pushed his way into the forefront of the reggae/afrobeats fusion with songs such as “No Wahala” featuring Akon and Runtown.