The entertainer said it was a perfect fit as he had a keen interest in environmental issues.
“RPJ reached out to us about their plans for a potential partnership. I was immediately interested because recycling is one of the things that I am passionate about and certainly something I know can only be beneficial to Jamaica,” he told the Jamaica Observer.
Agent Sasco continued, “Our ban on single-use plastic bags was a huge step in the right direction, and shows that Jamaicans are ready to keep making meaningful strides in protecting our environment. The national consciousness around environmental issues has increased and I believe Jamaicans will embrace this initiative. Personally, it aligns and intersects with several of my other interests including my desire to do more things that have reach and impact in the wider community.”
He highlighted the importance of recycling.
“Recycling will have to be a key component of our national strategy if we are serious about managing and protecting our environment, especially as we see a surge in development. The sooner we accept it and get on the same page, the sooner we will all enjoy the countless benefits. I believe that Jamaicans are ready,” he said.
Candice Ming, marketing and public relations manager for Recycling Partners of Jamaica, explained why her company decided to collaborate with the hit-making artiste.
Source: Ambassador Agent Sasco