Shane-E, Unknown Gringo Ink Corporate Deals

The ‘rum of the west’, Charley’s JB Overproof Rum, continues its investment in the region through its latest partnership with up-and- coming, Montego Bay-based dancehall artistes, Unknown Gringo and Shane-E.

Both artistes recently made their Reggae Sumfest debuts, and will play key roles in the brand’s high-intensity marketing campaign.

The partnership will provide additional media exposure with performances and appearances for both rising stars.

Unknown Gringo, known for his hard-hitting lyrics, lauded Charley’s JB Rum for its note-worthy legacy.

“Charley’s JB Rum has been committed to the streets for years and everybody drinks it, and loves it; I love the work they do, and it is an honour to work with them” the Vroom Vroom artiste shared.

Remarkable Partnership

Shane-E described the partnership as remarkable, and says the brand has been a mainstay in his life for years.

“Being a brand influencer will have a great impact on both my career and the community. We are always drinking JB Rum and the Campari Bitters mix. Now that people can see JB supporting talent from the west, I am confident everyone will be drinking JB,” Shane E said.

Nadia Kiffin Green, marketing manager for Charley’s JB Overproof Rum, expressed delight in the new partnership with the western acts and reiterated the brand’s commitment in the development of the western region.

“We are thrilled by the prospect of working closely with emerging talent hailing from the west, and much more can be expected as we are committed to bringing forth fresh new voices,” she said.

Unknown Gringo has steadily gained traction in 2019 and is gearing up to release his first EP, Rise of the Unknown Gringo, which will feature seven tracks.

Shane-E, who is signed to After Dark Entertainment, is scheduled to perform at Summer Sizzle and other events across the Caribbean and Canada.

Source: Shane-E, Unknown Gringo ink corporate deals | Entertainment | Jamaica Star

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