Third World Band Could Take Legal Action Over New Gap Ad

Third World Band could be heading to court over Gap’s new holiday advertisement campaign.

Last week the American worldwide clothing and accessories retailer launched their “Meet Me in the Gap” campaign, starring Grammy-nominated R&B artist Leon Bridges.

In the colourful ad, Bridges performed a rendition of Third World Band’s 1978 smash hit single “Now That We Found Love,” however the Jamaican reggae fusion band was not credited on the project.

“Super cool that the @gap x @leonbridgesofficial have #NowThatWeFoundLove as their holiday campaign ! We recorded the song 40 years ago in 1978 and it was a reggae disco @billboard hit that Heavy D went and sampled in 1990 after watching us perform at Soul by the Sea in 1990 ! 🇯🇲 Link Us,” the band wrote online.

According to sources close to Third World Band, they are considering to take legal action if credit isn’t given.

 

Source: Third World Band Could Take Legal Action Over New Gap Ad | The Tropixs

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