Italian-born reggae superstar Alborosie has a powerful anthem fitting to the current state of the world, specifically the battle against COVID-19.
The song, titled Unprecedented Time, was produced and directed by Alborosie and Tony Fisher. The song is the first of multiple music videos/singles planned from Alborosie this year.
Featuring cameo appearances by Aston Barrett Jr and Tyrone Downey of The Wailers Band, and vocalist Sandy Smith, the video includes images ranging from healthcare workers on the front lines, recent protests, natural disasters, wildfires, battlefields, and more.
“I feel the pressure that people are under around the world and I want my music to help them,” said Alborosie from his home in Kingston. “We are living through an unprecedented time.”