TONIGHT Appleton Special Dream Weekend kicks off this year’s staging with Magnum Dream Live Concert at Cayenne Beach in Negril.
Scott Dunn, managing director of Dream Entertainment Ltd — organisers of Appleton Special Dream Weekend, said all is in place for a fabulous week of entertainment.
“For the Dream Live Concert, all the artistes are already in Negril. The rehearsals have been going great and patrons should look forward for a great show. It’s the first time we’re using a live band, Ruff Kutt, and we have a great line- up,” Dunn told the Jamaica Observer yesterday.
The annual summer series boasts nine parties over five days and is slated to run until August 1.
Dunn said he and his team are pulling out all the stops for patrons to have a memorable experience.
“People are coming from all over the world. And we have set high standards for ourselves and we top it every year. It is our duty that patrons have a great time,” he said.
Based on ticket sales, Dream Weekend organizers expect a total of 20,000 patrons — half of whom are tourists. The visitors, who are coming from US, UK, Canada and parts of the Caribbean, account for a 10 per cent jump since the festival’s genesis in 2009.
According to Dunn, the festival is expected to generate $1.5 billion in revenue for the laid back resort town.
Appleton Special Dream Weekend continues with Hennessy Celebrity Playground at Wavz Beach tomorrow. That evening, Dark Entertainment hosts Twisted Spiritz Glow at Cayenne Beach.
On Saturday, Wright Image Entertainment’s All White Daydreams White Sands is at Wonderland, followed by the 90s theme party YUSH at Cayenne Beach that evening.
Water Lovers will make a splash at Xtreme Wet ‘N’ Wild at Kool Runnings Waterpark on Sunday. World Vibes follows at Wonderland.
The series concludes August 1, Emancipation Day, with Igloo at Cayenne Beach and Dream J’Ouvert at Wonderland.