Dancehall artist Ding Dong was on Saturday (October 1) named ‘Chief Dancing Officer’ for the Magnum Tonic Wine brand.
Regional Marketing Manager for Magnum, Kamal Powell, made the announcement while speaking at Ding Dong’s birthday bash at the National Stadium car park.
The Bad Man Forward singer turned 42.
Powell shared that retaining the ‘dancing king’ and promoting him to a new post was a symbol of the Magnum’s commitment to the Dancehall genre.
“Tonight we are all here to celebrate Ding Dong’s earth strong, and in true Magnum style after four years we are pleased to announce that we are re-signing Ding Dong, not just as a brand ambassador but as a Chief Dancing Officer,” Powell said while speaking at the birthday bash.
“A big man ting this, we elevate di man contract. Magnum is proud to award Ding Dong this title, which is the first of its kind for the brand and a symbol of Magnum’s commitment to Ding Dong and to dancehall,” he added.
Following the grand announcement, Magnum sweetened the deal by presenting Ding Dong with a platinum, gold encrusted chain which was presented in a life-sized gift box on stage.
The artist, whose real name is Kemar Ottey noted that the gift was well received, as he showcased the pendant bearing the letters “DD” to the audience.
According to Ding Dong, the surprise gift is one that he’ll never forget.
“The box kinda frighten me a while ago eno- rich chain eno. Magnum big up yourself. Big up mi company and my brand- definitely won’t forget this,” he said.
When asked about how he felt about his new title, Ding Dong revealed that he was pleased with the announcement and will continue to do good for the genre.
“It’s a good feeling to know I’m being recognized in this way, it’s a real honour. And we know say we out here doing big things in dancehall and our culture, and we ago continue to do even bigger things and take the culture global,” added Ding Dong.
Ding Dong has been a part of the Magnum family since October 2017 when he first signed as the brand’s ambassador.
Magnum is recognized locally and regionally as the ‘Drink of dancehall’ and has honed its place in the industry by uplifting dancehall music and culture.