Dancehall star Shenseea will be featured alongside Grammy-winning producer DJ Khaled in two of three, new Pandora ad spots. This comes on the heels of Shenseea and Trinidad soca singer Kerwin Du Bois’ Can You Feel It collab for Carib Beer, which was released last month and had also featured DJ Khaled.
The Pandora collaboration, which the two entertainers teased last month, will premiere during the 2021 Soul Train Music Awards on BET on November 28, as part of the streaming platform’s multichannel national media campaign across OTT, cable, broadcast, online, social, outdoor, and audio on Pandora and SiriusXM.
Speaking on the concept, Jason Campbell, Head of Creative at ‘Translation’, said “This campaign allowed us to take one of the most recognizable voices in music and culture and find a real connection with an up-and-coming new artist to illustrate the way that Pandora plays the right songs for any moment.”
“With her connection to Khaled’s dancehall past and her embodiment of what’s next for female artists, Shenseea was a perfect partner for Khaled to help articulate why Pandora’s personalized listening experience is so unique,” he added.
The Pandora campaign kicked off yesterday (November 17th) with the online debut of the first documentary-style ad, titled Right Song, featuring Khaled expressing his love for Pandora and how seamless it is to discover music with the “Modes” feature on the platform.
Right Song is a reproduction of the organic video that initially sparked the campaign. In it, DJ Khaled animatedly tells an off-camera friend that the music playlists that his guests love so much are actually his favorite Pandora stations.
“When Pandora’s playing, it sets moods,” he says with trademark flair. “It sets energy. It inspires me to make music. It’s incredible!”
In the campaign’s second spot, Modes for Every Moment, Khaled will demonstrate Pandora’s “Modes” station customisation feature to Shenseea, showing how it can be used to create several different musical “vibes” within a single Pandora station.
In the third spot, What’s Next, DJ Khaled will tell Shenseea how Pandora’s Deep Cuts mode has introduced him to great new music by playing artists and songs that he might not ordinarily hear on his favorite stations and reveals (to her surprise) that he originally discovered her on Pandora!
Shenseea is expected to release her debut album in early 2022.