As the fallout from the COVID-19 outbreak worsens across Jamaica, the Joe Bogdanvich led Downsound Entertainment has offered a lifeline to many Jamaicans who are struggling to put food on their tables.
“We at Downsound have a background in helping people when crisis comes. Our Caribbean Love Now programme has helped thousands across the Caribbean and now that something is affecting our fellow Jamaicans, we just had to extend a helping hand,” said Bogdanovich. “We have teamed up with Pepsi, Stylo G, Grace and some other companies to put together care packages that we will be delivering to those that need them all over the island. We began the rollout on April 1 and so far we have handed out 200 packages to assist 200 families and there’s so much more to come.”
Videos of Stylo G putting the packages together at the Downsound Entertainment headquarters alongside Bogdanvich’s team have been circulating on social media.
The public has been heaping praise on the team for its efforts.
When asked about the partnership with Stylo G, Bogdanvich described the Dumpling deejay as someone with a big heart.
“Stylo G is a very enthusiastic and encouraging man and there’s a reason why he’s growing as an artiste, because he’s a good man at the core. What’s inside of him is kindness and sympathy. He’s paying attention to the people and he’s reaching out,” he said. “I have a very good relationship with him and he’s always been easy to work with and generous for things that matter.”
The packages include essential items such as non-perishable food, but also had fresh produce.
Bogdanvich said that including farm food was something he and his team decided on as they also wanted to support farmers.
“Instead of them (farmers) throwing their stuff away, we went there and bought them and talked with them, encouraged them because they’re also affected. Being out with the people has just shown us that we’re on a level playing field with this one. We’re all in this together and we have to help one another,” he said.
Bogdanvich said that the team will be handing out packages to the needy as long as time allows, and there are plans to “do another couple hundred boxes”.