In true dancehall fashion, Drake’s brand October’s Very Own (OVO) has teamed up with Clarks original to release a new Wallabee collection.
This isn’t the first time that OVO has collaborated with Clarks: in fact, it’s the third. In 2018, they dropped a series of Wallabees (in black, tan, orange and baby blue), which sold out in a matter of days. The year before, OVO dropped their first Clarks collaboration, putting a Drake-approved design of the Desert Clarks.
This new Wallabee collection will be different from the previous one. The trio of collaborative shoes are offered in neon green, orange and black. The shoes also sport the popular OVO Owl brand at the heel and bottom eyelet, with the original Clarks logo above the top eyelet. While the design of the shoe itself hasn’t changed, it’s the exclusive OVO stamp that has gotten fans excited about the collection.
Jamaican fans, especially, have welcomed the collaboration and are now getting their pockets ready for the official release. Since 2010, when Vybz Kartel released his hit song Clarks, the shoe has had a special place in Dancehall culture, forming part of an unofficial dancehall uniform for many men and women on the island.
Since 2010, there has been hundreds of dancehall song mentions of Clarks, adding to its popularity in the genre. The brand has even been endorsed by the Prime Minister, Andrew Holness.
OVO founder, Drake, who is no stranger to Jamaica or Dancehall culture, have also cosigned the shoe with, undoubtedly, some influence from Popcaan – OVO Sound’s latest signee and one of the biggest dancehall acts in the world.
The OVO x Clarks Originals 2020 Wallabee Lo will launch on February 26 at the October’s Very Own web store and physical stores. The shoes are priced at USD $198.