“We are very excited about this partnership,” said Bogdanovich.
“Reggae Sumfest, as a leading Jamaican brand, is proud to form this alliance with Caribbean Airlines which is not only the leading regional airline, but also partly Jamaican owned. It is fitting that we combine our strengths and resources to bring more success to the tourism industry and at the same time create first-class entertainment experiences for our shared customers. This deal is the beginning of what will be a substantial and significant relationship,” added Bogdanovich.
Garvin Medera, CEO of Caribbean Airlines, made the announcement during his presentation at a reception hosted by the airline at the Spanish Court Worthington last week.
Zachary Harding, Jamaica’s representative on the board of Caribbean Airlines, expressed his satisfaction and pleasure regarding the deal which he saw as strengthening the commitment and bond that Caribbean Airlines is forging with Jamaica.
The 2019 relationship between Caribbean Airlines and Reggae Sumfest is expected to be the start of a long-term association with the festival, beginning with at least two years.
“We believe that Downsound Entertainment has what it takes to support Caribbean Airlines in its continued thrust to engage with the Jamaican public and so we look forward to a true partnership even outside of Reggae Sumfest,” said Bogdanovich.
Reggae Sumfest 2019, presented by Caribbean Airlines, will take place from July 14 to 20 at Catherine Hall, Montego Bay, St James.
The festival will bring one full week of events including, Inspire Awards, beach party, street dance, white party, The Blitz, Sound Clash, Sumfest Symposium, and climaxing with two festival nights.