Listen to any song from J Boog and you hear a melding of cultures, of his roots and his varied experiences. The man born Jerry Afemata pulls from a Southern California upbringing, his Samoan heritage and his trips to Hawaii and Jamaica. Start with the ultra-catchy Don Corleon-produced track “Let’s Do It Again,” which combines a Polynesian feel with vintage reggae as Boog fires off lyrics over the background vocals.
It’s easy to understand why reggae legend Ambassador Gramps Morgan took Boog under his wing and had him record in Bob Marley’s Tuff Gong Studio, Don Corleon’s HitMaker Studio, Bobby Digital’s Digital B Studio, Shaggy’s Big Yard Studio and Sugar Minott’s Youthman Promotions.
Morgan not only guided Boog but also had his family produce “Sunshine Girl,” which features Morgan family member Peetah Morgan. This cut makes you feel as if somehow the sun has been harnessed in the music, taking a mainstream approach built upon classic Jamaican reggae. It’s joyful noise.
J Boog got his nickname because his family thought he could never sit still. Now Boog makes his audiences feel and act the same way.
House of Blues at Mandalay Bay, 7:30 p.m. March 24, starting at $25 plus tax and fee. 800.745.3000 Ticketmaster