Cedella Marley’s portion of this single’s proceeds will benefit WHOA, a women’s empowerment programme called Women Helping Others Achieve.
Cedella Marley’s fresh rendition of Could You Be Loved is a modern take on one of her father’s most loved songs. Made in collaboration with Savi and Bankay, the song pays homage to the Jamaican roots, while adding its own flavour of grooves and dance music elements to the mix, all the while serving as the campaign song for WHOA.
WHOA is a women’s empowerment programme designed to provide support, mentorship, education and skills training to help marginalised women across Jamaica and the Caribbean find inspiration and strength to transform their lives, and, in doing so, positively impact their families and communities for generations to come.
The Sandals Foundation, the non-profit arm of Sandals Resorts International, has partnered with Cedella Marley and The Bob Marley Foundation to support WHOA. Cedella Marley is the Goodwill Ambassador for WHOA.
Cedella Marley is the eldest daughter of the legendary Bob Marley. As part of the Jamaican reggae family group Ziggy Marley and the Melody Makers, she won three Grammy awards for Best Reggae album Conscious Party (1989), One Bright Day (1990) and Fallen Is Babylon (1990). Apart from that, Cedella Marley is also an accomplished author of children’s books, a fashion designer and acting director of the Bob Marley Foundation.
Upcoming Electronic Music star Savi, who recently collaborated with NERVO on radio smash Forever Or Nothing, met DJ, producer and long-time reggae enthusiast Bankay in the summer of 2014 when they played together at one of Bankay’s shows in Jamaica. When the opportunity arose to work with Cedella Marley, they both jumped at the chance and went all out to breathe new life into Could You Be Loved.