The album, which was released on November 18, has contributions from a mix of Jamaican and European producers, such as Jr Blender, DJ Frost, and Gramps Morgan, as well as features from music stars, Snoop Dogg and Stephen Marley.
Days after the release, J Boog, who is known for his song Let’s Do It Again, found his way to Majesty Gardens in St Andrew, to film the visuals for the album’s first single Good Cry.
“It’s kind of a dysfunctional relationship. Whenever they’re together, they can’t ever get along,” J Boog told THE STAR.
The bass-heavy song is reinforced by the vocal accompaniment of dancehall veteran Chaka Demus.
Meanwhile, J Boog described his filming experience in Jamaica as “crazy.”
He said that when the crew had just arrived on set, the sound system was just being erected and everyone in the community came out to participate.
“It was real congested, a lot of cars around. It was hard to try to direct so many people at one time when everybody wants to be in the video,” he said, laughingly.
“It was amazing, the love they showed. They’re really incredible people. The vibe was just on a high.” he added.
Filming was expected to continue today, as J Boog wants to get all of the filming done in Jamaica.
Within the next few days, J Boog will perform for the first time in Jamaica with Chris Martin, but at a private function.
“Even though it’s a private function, we want to come back for more shows. So we’re talking about things for next year,” he said.
Days before the album’s release, the singer told LA Weekly that the project is about “gratitude to where we are and how our experiences from the beginning of our journey shaped us. It’s about our struggle to how we got to where we are.”
The album, which has a bit of R&B flavour, was influenced by artistes like Erykah Badu and D’Angelo, but it is mostly reggae – the genre that remains J Boog’s biggest influence.
“A lot of Polynesian families listen to reggae,” he explained. “It was easy to grasp on to it because it was Caribbean music, but it was like Islander music as well, so it made it easier to latch on to culturally.”