IT was a full house that turned out for Reggae Sumfest’s Beach Party at Aqua Sol Theme Park in Montego Bay, St James, on Sunday night.
The party was the event opener for the 24-year-old festival slated to run until July 23 at Catherine Hall.
Robert Russell, deputy chairman of Summerfest Promotions — organisers of Reggae Sumfest, said the beach party was one of the best he has seen.
“The turnout was good and the party vibes was excellent. Everybody had a good time,” Russell told The Jamaica Observer.
“The response has been overwhelming. We had a lot of overseas patrons who indicated they would be coming to the All-White Party at Pier One,” he continued.
Sunday’s event saw television personalities Yanique Barrett and Miss Kitty entertaining the sea of patrons, while MoBay’s Crazy Neil and DJ Bambino provided the music.
Sumfest activities continue tonight with the All-White Party at Pier One; Thursday’s Sound System Explosion; Dancehall Night on Friday; and culminates with Reggae Night on Saturday.
“We anticipate a very successful staging,” Russell added.
Earlier this year, businessman Josef Bogdanovich acquired Summerfest Promotions. As part of the new thrust, Bogdanovich axed the hugely popular International Night, making the festival 100 per cent local acts.
First held in 1993, Reggae Sumfest has featured dancehall’s elite such as Beenie Man, Buju Banton, Lady Saw and Capleton.
An array of international acts, including TI, Common, Usher, Chris Brown, Snoop Dogg, R Kelly, Ne-Yo, Mary J Blige, and Alicia Keys have also performed on it.